Finding The Essence of Ideas

The importance of finding the root of an idea is the topic of this masterclass with illustrator James Yang. He will show you how to free your mind from the anxiety of creating ideas, and give you strategies on how to find unique solutions to illustrate even complex concepts. You will work on an assignment based on a real life project, and you will also learn how to turn thumbnails into sketches and great final illustration. After this workshop you will have a method which helps you to painlessly come up with visuals for any topic, by finding the essence of ideas.

Required material:
For idea exercises, bring a large inexpensive stack of drawing papers, a pad of tracing paper, sketchbook you normally use, pens, permanent markers, pencils, and tape. Please also bring any material you want to use to make your final illustration, which is up to you to decide. You may want to look up reference materials, or do research, so having some kind of web device would also help (laptop, tablet, smartphone, etc. Free wifi will be provided).
Required skills:
Recommended for intermediate to advanced level. Intermediate English proficiency: The course will be conducted in English, and there may be some reading materials/discussions involved.

Maximum number of participants: 12
Age limits: none
Course language: English

4 day Illustration Workshop
Finding The Essence of Ideas
May 16–19, 2019
EUR 600,–
Includes: workshop fee, lunch, soft drinks, coffee/tea, and snacks during breaks

Contact for further information
T. +43 1 535 67 62


James Yang was born in Oklahoma and graduated from Virginia Commonwealth University with a Bachelor of Fine Arts degree in Communication Arts and Design. Within a few years of entering the marketplace, his work appeared in prestigious trade publications such as American Illustration, Communication Arts, 3×3 Magazine, Graphis, How, Print, and The Art Directors Club of New York. James has won over 250 awards for design and illustration excellence including best of show from 3×3 Magazine. He has taught and lectured at a variety of institutions including SVA, Parsons, FIT, SCAD, American University in Lebanon, and was an executive board member for ICON, a biennial illustration conference. James currently lives in Brooklyn where he happily works for a variety of clients worldwide, book publishers and animators. His new children’s book, Bus! Stop! for Viking Children’s was published in 2018 and named by the New York Times as one of the standout picture books. His wallpaper for the MTA is now on trains in New York City.


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