finding the essence of ideas

The importance of finding the root of an idea is the topic of this masterclass with illustrator JAMES YANG. James will show you how to free your mind from the anxiety of creating ideas, and give you strategies on how to find unique solutions to illustrate even complex concepts. After this workshop you will have a method which helps you to painlessly come up with visuals for any topic, by finding the essence of ideas.

During the masterclass, you will work on assignments based on real life projects.
Depending on your focus, this can either be
· EDITORIAL – how to turn thumbnails into sketches and a great final illustration.
· KID'S BOOK – from idea to pitch: cover, sample spread and description of the story; or creating a storyboard for an already existing picture book story.


4 Day Illustration Masterclass
June 27–30, 2024
Vienna, Austria

Skill level: recommended for advanced / intermediate level
Course language: English

Max. number of participants: 12

required material

· Inexpensive drawing paper
· Tracing paper, sketchbook
· Pens, markers, pencils, tape
· Any material you want to use to make your final illustration
· You may want to look up reference materials, or do research, so having some kind of web device would also help (laptop, tablet, smartphone, etc. free wifi will be provided)


EUR 780,–

Ticket price includes: 
Workshop fee (incl. 20% VAT tax),
soft drinks, coffee/tea, small snacks during coffee breaks

Please contact us for special deals (agencies, groups, early bird or last minute tickets)!


For registration and booking, please send us an email and we will get back to you with all necessary details.

Availability: 9/12 booked
3 tickets available

Any questions?
Message us or check our FAQ


JAMES YANG was born in Oklahoma and graduated from Virginia Commonwealth University with a bachelor of fine arts degree in communication arts and design. Within a few years of entering the marketplace, his work appeared in prestigious trade publications such as American Illustration, Communication Arts, 3×3 magazine, Graphis, How, Print, and the Art Directors Club of New York.

James has won over 250 awards for design and illustration excellence including best of show from 3×3 magazine. he has taught and lectured at a variety of institutions including SVA, Parsons, FIT, SCAD, American University in Lebanon, and was an executive board member for ICON, a biennial illustration conference.

James currently lives in Brooklyn, where he happily works for a variety of clients worldwide, book publishers and animators. His wallpaper for the MTA is now on trains in New York City, and he is the author and illustrator of American Library Association Award winning children’s books, Bus! Stop! and A Boy Named Isamu, published by Viking.



» A blank canvas is a chance to create the best image you have ever created. It doesn’t happen often, but it is very satisfying when you do create something that makes you excited.«